Post by account_disabled on Mar 11, 2024 5:04:02 GMT
And while targeting simply by interest sets will work we almost always find that the best option here is to add the Facebook Website Custom Audience Pixel to your site and to then use that data to create a custom audience based on those already visiting. It can also be useful to test this against a custom audience created from lookalikes based on uploading your email database if you have one. However if the campaign were designed to attract a completely different audience then we would look more towards modeling the targeting on interests andor competitors.
For example if our campaign is designed to attract men to a survey about marriage Europe Cell Phone Number List but the piece is for a wedding and engagement ring specialist the likelihood may be that the majority of the sites audience will be female. In this scenario we would choose interest targeting to make sure we were reaching the right eyeballs. clicks here will be more expensive. Instagram is still at a very early stage in its paid lifecycle which means that CPCs here are relatively affordable but are undoubtedly heading north as more advertisers jump on the platform.
LinkedIn is the most expensive and hardest to target of all options but where there is a high average lifetime value of a customer and your product is in the BB space it can work. There are of course several other considerations. You may also want to add other levels such as native ad opportunities think Taboola and Outbrain and even paid search andor display. STAGE SEVEN Retargeting Display or retargeting can work very well as part of a wider longerterm strategy to nurture the new visitor in the weeks after they land on your content.
For example if our campaign is designed to attract men to a survey about marriage Europe Cell Phone Number List but the piece is for a wedding and engagement ring specialist the likelihood may be that the majority of the sites audience will be female. In this scenario we would choose interest targeting to make sure we were reaching the right eyeballs. clicks here will be more expensive. Instagram is still at a very early stage in its paid lifecycle which means that CPCs here are relatively affordable but are undoubtedly heading north as more advertisers jump on the platform.
LinkedIn is the most expensive and hardest to target of all options but where there is a high average lifetime value of a customer and your product is in the BB space it can work. There are of course several other considerations. You may also want to add other levels such as native ad opportunities think Taboola and Outbrain and even paid search andor display. STAGE SEVEN Retargeting Display or retargeting can work very well as part of a wider longerterm strategy to nurture the new visitor in the weeks after they land on your content.