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Post by account_disabled on Feb 14, 2024 7:31:04 GMT
In general the buyer persona serves as a tool for companies to better empathize with the customer. This is much more difficult with a faceless target group. Be it behavior needs or values companies try to understand their customers and use this information specifically for advertising purposes. But be careful dont create too many different personas. This can be problematic because you present too differentiated images of a target group. The divergence is so high that no precise picture is created but rather confusion.journey can be sketched out using the buyer persona and the purchasing process can Switzerland Email List be better understood. Are you wondering what the difference is between a persona and a target group In our blog article we explain in more detail exactly how they differ. However target group and persona do not always have to be separated from each other. Combined they create a comprehensive picture of your potential leads. The combination of empirical results and specific character traits provides a A detailed description. Example of a buyer persona Its best to collect as much data as possible about your ideal customer and display it in detail like in the graphic below. Demographic data of the target group for example helps to list the important objective points. You can view these on Instagram Facebook or Google using Insights and get an idea of your leads.
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